The iOS Pro market

Since the iPad was released in 2010 the tablet market has grown so quickly that it is now almost as big as the PC market. Meanwhile the PC market is collapsing as people in developed markets sweat their existing devices longer, while those in developing markets skip straight to tablets. 

The natural question is, just how far into PC territory can tablets extend? Initially they were seen as for content consumption only, not for creation, and as for secondary work devices not primary ones. I don't believe either of these conditions will hold. 

However there is one problem that current tablets can't overcome - the screens are simply too small for much work. The type of detailed office-based work involving comparing multiple documents side by side, or editing masses of data, simply doesn't work on a 10 inch screen. This may be a smaller proportion of work that people would have guessed five years ago but there are tens of millions of people globally employed in jobs involving work like this - software developers, architects, accountants, and so on. 

I'm sure that Apple realise this, which makes their recent huge investment in iOS features for enterprise fascinating. If Apple are really targeting the enterprise, do they have plans for larger screen iOS devices?

There have been rumours for several months that Apple will release a 12-13 inch 'iPad Pro'. Such a device would surely help close the gap and extend the iOS ecosystem and applications further into enterprise territory for a few years. But I still don't think that this will be enough to take the enterprise market. 

Which brings me to 4k monitors. This year's CES tech fair introduced us to the first reasonably priced (sub $800) large screen monitors with quadruple HD resolution. 

Place this horizontally (or slightly banked) onto a desk, add a touchscreen and you have a much stronger contender for an office-based device. These desk tablets could range from 24 inches all the way up to 60 inches, which is about how far you can comfortably reach when sitting. 

These desk tablets would run a version of iOS, since that is Apple's operating system for touch screens. It would come with the same iOS App Store as iPads but would clearly need a revised user interface including window tiling. And it would be the first challenger to the PC with mouse/keyboard for 'real work'.

A true 'Pro' strategy for Apple has to consider bringing the benefits of touch screens to office based, not just mobile work. And to work by bringing more professionals and app developers to iOS with the iPad.

iPad Pro

For several months now rumours have spread that a new type of iPad will be released this year  - the iPad Pro. Variously sized at 12 or 13 inches, compared to the iPad Air's 10 inches, it would extend the iPad lineup further into larger dimensions. 

All the rumours have focused on size, but Apple integrates both hardware, software and services, and to me the really interesting areas are the latter. What software and services should a 'Pro' device come with?

Clearly Apple could tailor existing iOS apps such as the iWork and iLife suites to larger screen sizes. But other apps could be ported from MacOS too - most notably, software development tools such as XCode or a sandboxed, stripped back Terminal with tools for scripting apps. After all developers are one of the largest groups of 'Pros'. I'm not suggesting that Apple will open up root permissions directly to the iPad - instead each app is likely to be a containerized and perhaps only have access to other data via iCloud. 

iCloud itself could play a much larger role in a Pro device. It would enable each app to access a common document store, synced from iCloud. That enables a text document, image or video saved in one app to be opened up again in another one. 

iOS itself could see some changes. A 13 inch device has 70% more screen space than the iPad Air - so could we see a window manager, enabling apps to be worked side by side? Lack of tiling apps has to be one of the major outstanding barriers to productivity on iOS. One way to do this might be to require applications to work in both full screen and iPad mini sizes. 

An iPad Pro with the features above would be a great tool for professional use and a massive competitor to traditional PCs. It would also open up App Store to a new market and new possibilities. Much worthier of the Pro label than just a bigger iPad Air.